Another Pacific gong for Hot Wheels - BikeBiz

Another Pacific gong for Hot Wheels

Mongoose has awarded Hot Wheels a plaque for Best Brand Management and Strategy at the international distributor meeting just held at Pacific Cycle's new HQ in Madison, Wisconsin.
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Rebekah Hannam, marketing coordinator at Hot Wheels International said:

"We believe it shows recognition of Mongoose being a dominant brand in the UK BMX market, with readers of Ride BMX voting Mongoose 'Best BMX Brand' for four consecutive years.

"We have used this strong base of customer loyalty to grow our mountain bike presence, awareness and sales success during the 03 model year. We will shortly be introducing a new series of Jump Bikes from Mongoose which will further build on our BMX heritage and reputation for value for money."

Hot Wheels has been the distributor of Mongoose since 1989.

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