PxPixel
Apple's Newsstand works for Future - BikeBiz

Apple's Newsstand works for Future

Four days after launch of Newsstand there had been 2m downloads of Future 'containers' - including bike mags - to iPads/ iPhones
Author:
Publish date:
1-newstand.jpg

Future Publishing said it had had two million container downloads in the four days following Apple's unveiling of the Newsstand functionality as part of its iOS 5 last week.

Future launched more than 50 titles on Newsstand when it launched last Thursday. The mix of free, paid-for and premium products has attracted over two million downloads. Future said this "represents consumer spending well in excess of normal monthly revenues."

Future UK CEO Mark Wood said: “Future had sold more digital editions in the past four days through Apple’s Newsstand than in a normal month. It’s clear that Newsstand creates an amazing opportunity for publishers – and I’m committed to continue driving our brands through this great new distribution channel.

“We plan to include more sampler issues in every magazine container in coming weeks, as well as uploading high price-point bookazines and premium one-shot titles.”

Newsstand allows users of iPad, iPhone and iPod touch to find digital newspaper and magazine products in one dedicated place on the App Store, and organise them on a 'bookshelf'. New purchases go directly to your Newsstand folder. Then, as new issues become available, Newsstand automatically updates them in the background.

At launch Future has over 50 titles on Newsstand, including Procycling and other mags from Future's cycling portfolio.

In June 2011 Future was named Consumer Digital Publisher of the Year at the annual Association of Online Publishers Awards. Last month Future's Cycling Plus picked up a BikeBiz Award.

While 'container downloads' have been high, not all downloaders have been happy.

'Paul R 1968' wrote on the App store: "[Procycling on Newsstand] displays a sad lack of ambition for an iPad app: OK, so each issue is cheaper than the paper equivalent, but not only is there no value added, there is less functionality. This is just a scan of the mag."

The reviews for MBUK on the iPad are also poor with readers pointing out that iPad subscribers don't get covermounts.

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018