ASA rejects folding bike vs Smirnoff Ice complaint

David Henshaw of A2B magazine made a formal complaint to the UK-based Advertising Standards Authority over the use of an aluminium folding bike in an advert for the Diageo-owned booze brand. The complaint was rejected because...
Author:
Publish date:

The ad "does not seem to refer to a specific product in such a way as to be seen as

denigratory...", the ASA has announced.

Further, "...the ad is unlikely to be interpreted to mean that drinking alcohol is healthier than riding a bicycle..."

Featured Jobs

cls logo_jpg 600x348

Bike Mechanic

Club La Santa I Lanzarote, Canary Islands I Competitive Salary & Benefits I Date Published Monday 7th January 2019

LTR coral logo 620x349

Local Project Manager (x3 roles)

Love to Ride I North East Lincolnshire, Slough, Southampton I Salary: £32,500 equivalent (PT, temporary) I Date Published Monday 7th January 2019

Logo stacked

Head of Marketing

Brompton I West London I Salary Competitive I Date Published Wednesday 9th January 2019

BE2016_googlelogo

Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Wednesday 16th January 2019