He also told BikeBiz.com that he's proud CTC, CCN and LCC allowed the Advertising Standards Authority to adjudicate on the leaflet. Last year, a leaflet from the Bicycle Helmet Initiative Trust was also subject to a complaint but there was no open adjudication from the ASA because BHIT agreed to comply with the ASA's recommendation in an "informal arrangement", one way of avoiding adverse publicity.
The CTC/CCN/LCC adjudication can be found here:
The "informally resolved" complaint against BHIT can be found here:
An index of 40+ cycle helmet compulsion articles can be found here: