Atlas wants European partner for supplying tech info on high-end bikes - BikeBiz

Atlas wants European partner for supplying tech info on high-end bikes

Atlas Cycles Industries Ltd, one of Indias leading bicycle manufacturers, wants to add new high-end models to its existing range of Indian roadsters. The company is looking for a European partner who could lend technical support and enter into a buyback arrangement for production of exotic frames.
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Vikram Kapur, senior vice-president of Atlas Cycles, told BikeBiz:

We want to work out a joint venture agreement with a European company which will provide technology for new generation cycles made of materials like carbon fibre or titanium.

Though we are yet to work out the likely investment, our plan is to produce in India and sell in the European market. We will start working on the investment only after we finalise the partner company.

Kapur believes that the cost of production in Japan and Taiwan is going up but that India, with its ready availability of raw materials and skilled labour, offers an opportunity for taking up new products which need to be economically priced for the European market.

The US$100 million Atlas Cycle Industries is the second largest bicycle

manufacturer in India and among the five largest in the world. One of the

oldest listed companies in India, Atlas controls one third of the US$300

million Indian bicycle industry. Atlas exports around 10 per cent of its

production, mainly to developing countries.

Contact details available on request from Atlas@bikebiz.co.uk.


By Satnam Singh

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