PxPixel
Automobile Association president talks cycling to engineering students - BikeBiz

Automobile Association president talks cycling to engineering students

Students at Newcastle University have today had a lecture on cycling from Edmund King, president of the AA.
Author:
Publish date:
1-365cf2743a2b86521cf1d57ea595ed0e.jpg

The AA Charitable Trust Think Bikes campaign is to be rolled out in other European countries, said AA president Edmund King, addressing a transport seminar at Newcastle University earlier today. King is a visiting professor at the university, where he himself was a student (34 years ago, he saidm ruefully).

The campaign, launched in the UK in March this year, advises drivers to place small cycle and motorcycle stickers on their car side mirrors to remind them to Think Bikes. More than 6 million stickers have already been distributed.

The campaign was launched as "failure to look properly’" is the most common cited contributory factor in UK road crashes.

In 2013 there were 331 motorcyclist deaths and 109 cyclist deaths.

The AA campaign was rolled out to the media as well as having a strong presence on social media. A YouTube video features a video of a naked cyclist with the tagline "If you don’t look in your mirror, you don’t know what you are missing." The video has had 250,000+ views since launch, and has been shown at a transport session of the United Nations.

King said: “We campaign to reduce deaths for all road users but the Think Bikes campaign is specifically aimed at drivers to make them more aware of the presence of those on two wheels. We also hope it will reinforce the message to those on two wheels that not all drivers are as vigilant as they should be or may sometimes have trouble spotting two wheelers in their blind spot.

"Since the campaign won an FIA Innovation Award, other motoring clubs around Europe are looking to replicate the campaign in their countries.

“We are also pleased that the campaign has been recognised in the UK and is short-listed for cycle campaign of the year in the Cycling Media Awards when winners will be announced tomorrow night.

Free Think Bikes stickers are available on request for interested businesses, fleets and organisations to distribute. Requests should be emailed to publicaffairs@theaa.com.

_

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018