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Avocet launches new tandem brand through custom website - BikeBiz

Avocet launches new tandem brand through custom website

Manchester-based bike distributor Avocet has created a brand new website to promote its latest range of tandem bikes.
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Manchester-based bike distributor Avocet has created a brand new website to promote its latest range of tandem bikes.

The site launches Avocet’s own brand of tandems, Simmonsohn, into the IBD market and is aimed at giving independent bike dealers the sales tools to sell them. The website will act as an interactive online brochure that enables dealers to fulfil requests from customers without the space constraints of stocking a tandem.

“There is a growing requirement for tandems, but it is not always easy for independent dealers to stock them due to their size,” commented an Avocet spokesman. “Our solution was to create an online destination that is easy to use and enables dealers to give customers what they want, without the hassle.

“With just a few clicks, they can walk the customer through what type of tandem fits their needs and order it online. Purchases can be made through the website by consumers at a fixed, non-discounted price but dealers can get access to up to 40 per cent off the RRP, giving them great margins and the flexibility to offer added value to the customers.”

Simmonsohn bikes have a number of stand-out features, including stainless steel small parts and stainless 13 gauge spokes with brass nipples. They come equipped with quality componentry such as puncture-proof Schwalbe tyres and in varying frame designs and sizes to suit all riders.

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