Cornwall surf brand licence used for new range

Avocet picks up Fat Willy’s

Avocet Sports has secured the exclusive licence for the Fat Willy’s Surf Shack brand.

Huge in the ’90s, the surf brand will be used for an initial range of three products – two BMX bikes and a stunt scooter.

Details are scant on the bikes themselves, but we do know there will be a non Giro BMX that will retail at £139.99, while a Giro version will hit the £159.99 price point. The Stunt Scooter has a RRP of £59.99. Stock is arriving between now and early November.

Find out more from Avocet Sports on 0161 727 8508.

Register for the BikeBiz News Digest at the registration page.

Follow BikeBiz on Twitter at @BikeBizOnline or ‘Like’ the BikeBiz Facebook page here.

In other news...

Majority of people want to shift funding from driving to improve walking, cycling, and public transport

A new report by Sustrans has found that the majority of people want to shift …