But with a target of 50 000 visitors the organisers of the National Cycling Festival 2000 have set themselves a tough challenge.
If it flops the CTC would fall back on their successful York Rally format but the Bicycle Association needs the Festival to succeed. With no trade show to fill its coffers it badly needs a revenue generator.
So far 70 stands have been booked for an event with no proven track record this isnt the York Rally its very much a bigger and better tag-on but its not just an important show for the BA, and the BAs John Carrington-Beard in particular, its important for the bike trade in general.
We need an entry-level, family-friendly bicycle exhibition. Future Publishing has a good show for sub-20 year old jump fans but Bike 200uj1, if Bike 2000 was anything to go by, will do nothing to create or sustain new cyclists.
We all need the National Cycling Festival 2000 to be a success. A good show even in such a location as York can have national ramifications as show visitors from around the UK spread the cycling message.
The exhibitors booked so far include:
Trek, Saracen, Raleigh, Diamond Back, IPC Magazines, Madison, Moore Large, Dawes, Zoobits, Muddy Fox, Sram, B1, Fisher Outdoor Leisure, Bohle, Brompton Bicycles, Cotswold Outdoor, On Your Bike magazine, Freestyle Sports, Polaris, Powabyke, Science in Sport, Pashley, Weldtite and Carradice
The list is growing by the day, says show sales manager, Sam Foord.
The prime positions have been snapped up by the companies who saw the
event as the show to be seen at for the Millennium, however space is
still available from £68.00 per m2, so if you are showcasing or selling
there is something for you.
Retail exhibitors at the show include JE James and Edinburgh Bicycle Co-op.
Foord is confident the show will be a success. She says: This is the first time that so many cycle organisations have worked together on an event of this scale, and this will be the biggest outdoor cycling event in the UK. So, if you haven't already booked now is the time to do it while there
is still the time.
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