"We have been inundated with calls looking for last minute deals. But there are none to be had," said Evans.
"The BAGB have played fair when it comes to rates and have not deviated from their original price structure, nor will they. I would be happy for any concerned exhibitor to examine the sales records, which will be in the organisers office during the event."
Raw Experience, PCL Distribution (Peugeot and Family Bike) and 4Front are the latest additions to the exhibitors booked in for the show, 26-28th May. And Hot Wheels has doubled its stand space to accommodate the launch of GT Bikes (more news on this later tonight) and Universal have requested an additional 40m².
Evans wants to make it clear through the 'pages' of Bikebiz.co.uk that as well as a no-discounting policy, there's a firm cut-off date for stand bookings: the sales team will take no more orders after May 15th.