Band turns to bikes to launch new album

US band offers custom bike to celebrate latest release
Author:
Publish date:
1-wilco-bike.jpg

American alternative rock band Wilco is offering a custom singlespeed bike to a lucky fan to celebrate the launch of its new album ‘The Whole Love’, reports the NME.

The bike will be won by a random fan who pre-orders the album from the band’s website.

Wilco turned to Chicago visual artist and ‘general bike guy’ Todd Simeone to create the bike. 

The singlespeed was based on classic original bike designs in ‘dust blue’ and included a ‘near remaking’ of the frame’s basic components. The build project lasted over a year from inception to final build.

Simeone told Wilcoworld.net: “I love to build these bikes, and I had made a very nice single speed for a friend. Jeff [Tweedy] saw it and approached me about commissioning bikes for the band. Thinking about it, the prospect of a ‘Wilco’ bike was interesting to me. Not only did the name ‘Wilco’ seem like it could be a bike manufacturer, but based on the music, I honestly couldn't think of any band other than Wilco having a bike named after it. Wilco and bike riding seemed like a great match.”

He added: “Bikes have always been a huge part of Chicago, from Schwinn to the current fixed gear craze. It’s an easy city to ride a bike, and cycling has impacted the culture in Chicago significantly. As a project, the most noteworthy aspect was the collaborative local effort put in to building the bike. Several talented Chicagoans contributed in amazing ways.”

Featured Jobs

LTR coral logo 620x349

Local Project Manager (x3 roles)

Love to Ride I North East Lincolnshire, Slough, Southampton I Salary: £32,500 equivalent (PT, temporary) I Date Published Monday 7th January 2019

Logo stacked

Head of Marketing

Brompton I West London I Salary Competitive I Date Published Wednesday 9th January 2019

BE2016_googlelogo

Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Wednesday 16th January 2019

cls logo_jpg 600x348

Bike Mechanic

Club La Santa I Lanzarote, Canary Islands I Competitive Salary & Benefits I Date Published Monday 7th January 2019