Barclays and Sport Direct team up for helmet deal - BikeBiz

Barclays and Sport Direct team up for helmet deal

Discount offered to 'make it easy for riders to afford a helmet, should they wish to wear one'
Author:
Publish date:
1-screen-shot-2013-05-21-at-10.24.02.png

In a move to encourage more cyclists to consider wearing a helmet, London cycle hire and Superhighway sponsor Barclays has teamed up with Sportsdirect.com to offer an exclusive helmet discount.

The ten per cent saving can be spent on the likes of Dunlop, Muddyfox and MFX at Sportsdirect.com.

Barclays has carefully worded its reasoning behind the move - stating it want to 'make it as affordable and easy as possible for all cyclists to access a helmet, should they wish to wear one'.

Why the careful wording? Barclays is no doubt mindful of the AA helmet giveaway a few years ago, which came in for criticism from some quarters for 'placing the responsibility on the vulnerable traffic users ...sending dangerous signals that bicycle helmets are effective in collisions with cars, which they're not'.

Barclays cycling ambassador and keen cyclist Christine Bleakley said: “I wouldn’t feel comfortable cycling without a helmet and hope the offer will encourage more cyclists to consider wearing a helmet when on the roads.”

As road.cc noted, Bleakley's helmet used in the promo pic supplied (above) isn't actually available from Sport Direct - it's one from Bern.

www.facebook.com/BarclaysBikes

Featured Jobs

the cycle hub

Workshop Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Wednesday 3rd October 2018

jc cook bike promo

Mechanic/Sales Assistant

JC Cook I Grimsby/Scunthorpe I Salary: 20k Plus Commission I Date Published Tuesday 16th October 2018