"Now that the show magazine has now gone to print, it's time to wrap up the ads for the show newspaper," says Al Reid.
"This will be four pages bigger than last year's newspaper and at A3 in size cannot be missed. It's an avidly read publication at the show.
"As well as a couple of slots in the main body of the newspaper I've also still got the map surround to sell. Being A3 in size the newspaper map is easier to use than the A5 and A4 maps printed in other sources. And we design ours in full colour, although, if we were lazy, we could just photocopy David Hyde's black and white line map.
"The map surround is the two inch strip around the map and companies could fill it with logos of the brands they distribute plus URLs and so on. It's a snip at £495, especially when you consider we blow the map up for show visitors to navigate by at the show itself.
"Call me on 0191 285 4408 or email email@example.com."