Beet-It now in stock with Hotlines - BikeBiz

Beet-It now in stock with Hotlines

Distributor takes on nutrition brand, with a range of 'shots' and sports bars
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Hotlines has brought Beet IT into its brand portfolio, a dietary Nitrate supplement that has, we're told, been 'proven to improve athletic performance'.

Here's some science for you: “Dietary nitrate supplementation reduces resting blood pressure and also reduces the oxygen cost of submaximal exercise and can, in some circumstances, enhance exercise tolerance and performance.” (Andrew m Jones, University of Exeter, “Dietary Nitrate Supplementation and Excercise Performance”)”

Beet IT is currently available as two products, a “shot” which is a 90% beetroot juice, 10% Apple juice mix and provides 0.4g nitrate per serving and also a sport bar containing oats and 0.4g nitrate providing both carbs and the benefits of a dietary nitrate boost.

Hotlines are selling packs of both bars and sports bars both of which retail for £1.95 per unit and said it is "able to offer strong margin on these products".

For more info and to place orders contact Hotlines on 0131 319 1444, or order via the B2B site

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