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Bell Sports buys HRM and cycle computer maker - BikeBiz

Bell Sports buys HRM and cycle computer maker

A statement from Bell said the acquisition of Sports Instruments "is an example of growth opportunities afforded by the new company's improved capital structure," a reference to Bell's acquisation by Fenway Partners in September.
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Bell Sports has purchased Sports Instruments, a manufacturer of heart rate monitors, cycle computers and sports watches.

Bell will market and sell the Sports Instruments product line through its network of US IBDs and 40 international distributors.

The Sports Instrument product line will be managed by Bell's Specialty Retail Division. Bell will sell the existing Sports Instruments product line while its R&D team "works towards new and innovative products for the future," said a statement from Bell.

Financial terms of the deal were not disclosed.

"We are highly focused when it comes to the types of accessories we deliver to the specialty channel," said Kwai Kong, president of the Bell Specialty Division.

"The Sports Instruments products were created through close collaboration among sports physiologists, engineers and industrial designers who are also athletes. These products offer athletes and fitness enthusiasts the tools they need to improve their performance. We have plans and people to create a steady stream of great products in this field."

In September, Bell Sports announced it was purchased by Fenway Partners, a private equity firm, managing a fund exceeding $900m. Bell also announced a merger with Riddell Sports Group, forming the largest protective helmet and sports accessories company in the world.

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