Bell has collaborated with California designer and son of Santa Cruz Skateborad artist Jim Phillips to create a line of seven helmets.
Jimbo Phillips has taken inspiration from his father's legendary ‘70’s and ‘80’s surf and skate designs, which created generation-defining graphics—colorful popping eyeballs, screaming hands and much more.
Bell has now comissioned Philipsto apply his own creative sensibilities to advance the family 'look' — a look Bell will employ on no less than seven helmets in the 2010 line.
“Jimbo has worked closely with the Bell graphics team for years for years,” explained Creative Director Eli Atkins. “It’s all been so well received, we worked with Jimbo to do a proper collection for this year.”
The Jimbo Phillips Collection includes two graphics on the new Sequence helmet, two on the Variant, two on the Faction skate-style lid and one on the Drop full face helmet. Included in the collection are a pair of coordinated graphics — one on the Faction and one on the Drop — that actually create a scene when viewed together.