Bern heats up the bike helmet market

Young firm extends from watersports and snowsports to focus on the cycle sector
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Versatility, desirability and an increased focus on the bike market is behind the increasingly significant presence of Bern helmets in sector, according to the firm.

Ultra Sport’s Pat Neenan told BikeBiz: “Bern helmets are so versatile in their design and construction that they leave the rest behind. No matter what sport you do or how stylish you are, Bern has a lid to suit – from ultra lightweight cycle and snow helmets to sink fit, low profile fashion pieces such as the iconic Baker and Watts shapes. The variety of colour ways and individual shapes sets them apart from the competition.”

Neenan went on to explain how cycle dealers can benefit from stocking the brand: “We offer great margins for retailers and have a margin builder programme for those who do volume and commit with decent pre-orders. We also hold in-season product to back up the retailers and have some great POS materials.

“Our website receives thousands of enquiries each month and our Retailer Locator points visitors to their nearest Bern retailer,” he added.

For more on Bern, head to our Brand Spotlight here.

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