The Bicycle Association of Great Britain has become one of the sponsors of London Cycling Campaign’s London Cycling Awards. The industry organisation has sponsored the Best Schools Cycling Project because of close links with other projects for young childen, such as the Bike Hub sponsorship of Sustrans' Bike It schools initiative.
The awards are also being sponsored by the Evening Standard newspaper, Brompton Bicycles and others. The 2013 awards include more recognition for the cycling industry through the Best Bike Brand, Best Retailer and Best Product awards.
The awards are a "celebration of cycling in the capital, showcasing ground-breaking new cycling initiatives, recognising the coolest cycling brands, and highlighting the best community and youth cycling project," said a statement from LCC.
London Cycling Awards 2013 categories:
Best Bike Brand – the brand that has done the most to popularise cycling in London.
Best Cycling Champion – recognising outstanding efforts to champion cycling. (Sponsored by Madison).
Best Cycling Communication – the best publication, campaign, article, graphic or online tool that helped to promote cycling. 9sponsored by CycleSurgery)
Best Product – the best cycling product, clothing or accessory.
Best Retailer – the best cycling retailer in the city or online. (sponsored by Cyclehoop)
Best Borough Cycling Project – celebrating a London borough cycling program that has really delivered.
Best Community Cycling Project – the project, which has most successfully inspired communities to take up cycling.
Best London Cycling Initiative – the project that has most enhanced the experience of cycling in the city. (Sponsored by Brompton).
Best Schools Cycling Project – the most successful school based cycling project.
Best Workplace Initiative – recognising a business or organisation that has worked with employees to promote cycling or improve conditions for cyclists.
For the first time, five awards will be voted for by the public, with five others presented by a panel of experts.
Online nominations for all 10 awards run until 16 April, with public voting in five award categories from 19 April to 1 May.
Winners will be announced by TV presenter Ned Boulting at a ceremony at St Martin-in-the-Fields, Trafalgar Square, on 8th May.