Bicycle Association president explains why industry supports Bike Week

More bums on seats, basically. Video interview expands on this.
Author:
Publish date:
1-bikcerton.jpg

At today's All Party Parliamentary Cycling Group bike ride in London - which kicks off Bike Week - Mark Bickerton, the president of the Bicycle Association explains why the Bike Hub levy fund gave £60,000 seed funding to secure the future of Bike Week.

In short, it's because Cycling England was abolished by the Government and so, with no cash to carry on, there was a risk the promotion would be cancelled. With the cash support the event was later able to secure £200,000 from EDF energy.

Here's a video of Bickerton riding along explaining all this:

Featured Jobs

cls logo_jpg 600x348

Bike Mechanic

Club La Santa I Lanzarote, Canary Islands I Competitive Salary & Benefits I Date Published Monday 7th January 2019

LTR coral logo 620x349

Local Project Manager (x3 roles)

Love to Ride I North East Lincolnshire, Slough, Southampton I Salary: £32,500 equivalent (PT, temporary) I Date Published Monday 7th January 2019

Logo stacked

Head of Marketing

Brompton I West London I Salary Competitive I Date Published Wednesday 9th January 2019

BE2016_googlelogo

Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Wednesday 16th January 2019