Big plugs - BikeBiz

Big plugs

Two massive circulation magazines have just plugged cycling to the rafters.
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Which? magazine with millions of subscribers features folding bikes in the September 1999 issue. The piece is overwhelmingly positive and recommends the Brompton T5 and the Ridgeback Tailwind. Four IBDs get a special plug for being folding bike specialists: Avon Valley Cyclery (Bath), Bicycle Doctor (Manchester), Cycle Heaven (York) and Phoenix Cycles (London). The Which website has links to two of these shops and four folding bike companies, www.which.net.

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The September 5th issue of Personal, the Sunday Mirror TV and lifestyle supplement with a readership of millions carried a full page plug for family cycling when one of its columnists, Jane Gordon, described her conversion from cyclist-hating motorist to born again bicycle bore. She says her life has been transformed by a birthday gift of a Pashley Princess. This sort of publicity for cycling is priceless. More please...!

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