BIKE 2000 debut for Raleighs first female rep

Caroline Goward beat off 70 other candidates to land the repping job at Raleigh. Its her dream job. Shes a cyclist to the core, rides for an IBD team and loves selling to independents. As far as anybody can remember, shes Raleighs first female rep
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Goward knows a lot of the accounts shes now visiting in the South East because she used to pop in to them after flogging pharmaceuticals to the independent chemists she used to service as part of her job with AAH, the drugs wholesaler.

Cycling is in the blood. Her dads a roadie, her brother a time trialler and she was the 1983/4 British BMX race champion for the 11-13 age group. Shes now a cross-country MTBer, and rides for the Evans bike shop team of Woking.

She joined Raleigh five weeks ago after replying to a sitsvac advert which stated only that the job was for an outdoor pursuits company. When she found out it was for a bike brand she didnt apply for any other jobs and went all out to woo Raleigh.

This is my dream job, Goward, 26, told BikeBiz on the first day of the show. I love it.

Shes the account manager for Sussex, Kent, South London, Surrey and Hampshire and visits 60 IBDs. None have so far given her any stick about her sex:

Ive had no trouble whatsoever. Theres been no what do you know about bikes, youre a girl kind of reactions. In fact everybody has been really enthusiastic and have said its good that Raleigh is changing in this way.

Prior to joining Raleigh, Goward raced on a Kona Explosif. Appropiately enough she now rides on an RSP 600.

She was on the Diamondback stand on Friday and Saturday but has taken today off: shes racing the first SAMS event at Newbury.

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