Bike boom in miniature - BikeBiz

Bike boom in miniature

Lego City creates bike shop, complete with mechanic; and Hornby wins licence to produce London Olympics velodrome Scalextric set
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Hornby has been granted a licence by London Olympics organising committee LOCOG to produce a range of official London 2012 merchandise across its Corgi, Hornby, Scalextric and Airfix brands.

These will include Corgi die-cast figurines, Airfix kits of the main venues including the Olympic Stadium and Scalextric velodrome sets.

All the products will be in the official London 2012 livery and branding. Hornby will be launching its first ranges of London 2012 merchandise under the Corgi brand later this year.

The licence will run for the next three years in the run up to the 2012 games and beyond.

Frank Martin, Hornby CEO, said: "This is a great honour for Hornby and an important development for the group. We are delighted to have been granted such a broadly based licence to develop a range of products linked to the 2012 London Olympic Games and Paralympic Games - the world’s largest sporting events.

"We have an excellent portfolio of iconic brands and products that are a superb fit with London 2012. We have some very exciting plans that we are developing with LOCOG to create official merchandise that will demonstrate the very best of London and the Games."

The velodrome Scalextric set could be out in time for Christmas.

In related micro bike toy news, Lego has introduced a bike shop into its Lego City range. The bike shop is included in a £41 corner set which also includes a pizzeria and a bus with a bus stop.

A bike mechanic is included in the set. There's no indication whether he has mini Cytech qualifications.

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