Bike brand creates ads-free Facebook

Ello may not be a Facebook killer but, with 31,000 join requests an hour, it's a social network that won't harm Budnitz Bicycles
Publish date:

There's been a lot of buzz about Ello on Twitter and elsewhere* and, according to the BBC, the new social media network is currently receiving up to 31,000 requests an hour from people wishing to join its platform.

Ello was created by Paul Budnitz of Budnitz Bicycles of Vermont, USA. Budnitz Bicycles makes custom-built commuter bikes.

The new social media platform carries no ads, an attraction for those turned off by Facebook's targeted advertising. How does it make money? At the moment it doesn't but as it has received $435,000 in seed funding from a venture capitalism firm (FreshTracks of Vermont) there must be a payback somewhere down the line. Designer and social entrepreneur Aral Balkan said "When you take venture capital, it is not a matter of if you’re going to sell your users, you already have." He advises people not to join Ello, if they value their online privacy.

* Insert own joke here about the new police social network, Ello Ello Ello.

Featured Jobs

cls logo_jpg 600x348

Bike Mechanic

Club La Santa I Lanzarote, Canary Islands I Competitive Salary & Benefits I Date Published Monday 7th January 2019

LTR coral logo 620x349

Local Project Manager (x3 roles)

Love to Ride I North East Lincolnshire, Slough, Southampton I Salary: £32,500 equivalent (PT, temporary) I Date Published Monday 7th January 2019

Logo stacked

Head of Marketing

Brompton I West London I Salary Competitive I Date Published Wednesday 9th January 2019


Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Wednesday 16th January 2019