BIKE Channel has announced a deal that will see the cycling specific channel broadcast live coverage and highlights of the 2017 UCI Mountain Bike World Cup presented by Shimano, with the option to extend the contract for a further two years – covering the 2018 and 2019 seasons.
Coverage of the 2017 UCI Mountain Bike World Cup presented by Shimano began 29-30 April in Lourdes, France, with the opening round of downhill competitions. BIKE Channel will also broadcast live coverage and highlights from the remaining rounds of the 2017 UCI Mountain Bike World Cup presented by Shimano.
The World Cup will see British rider Rachel Atherton defend her 2016 Downhill UCI World Cup title, whilst Danny Hart will be aiming to improve on his second place finish. Atherton, who completed a perfect season in 2016, will be targeting a fifth world title and third consecutive in 2017.
Founder and CEO of BIKE Channel Filippo Ubaldini said: “The UCI Mountain Bike World Cup presented by Shimano is one of the biggest cycling events on the world stage and BIKE Channel is delighted to be bringing live coverage and highlights to our viewers.”
“BIKE Channel’s ability to broadcast events of this magnitude reinforces the channels position at the forefront of cycling coverage and our dedication to providing cycling fans with access to all forms of the sport.”