Bike Eye appoints Red Cloud - BikeBiz

Bike Eye appoints Red Cloud

Cycling mirrors firm to be represented by PR specialists
Publish date:

Red Cloud has been appointed to handle Bike Eye's marketing and PR activity in the UK and North America.

The Bedfordshire based company will work closely with Bike-Eye’s founder, Tony McGuinness to develop communication strategies for the brand in the UK as well as work with its North American distributors to establish Bike-Eye in the US and Canadian markets.

Bike-Eye’s range of down tube mounted mirrors has enjoyed increased sales success in the UK since striking distribution deals with Fisher Outdoor and Reece Cycles earlier this year.

High profile users of the mirror such as TV cycling commentator Phil Liggett have long since praised the product for its effectiveness in raising a rider’s awareness of their surroundings.

Speaking of the appointment, Bike-Eye’s Tony McGuinness said: “Bike-Eye is going from strength to strength. Demand is increasing and retailers are reporting some very healthy sales numbers. However, we are keen to further support our retailers and help drive sales on their behalf. With Red Cloud’s national and international marketing expertise and the appointment of a respected North American distributor, Bike-Eye is set to grow on a global basis.”

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018


Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018


Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018


Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018