Bike Eye appoints Red Cloud

Cycling mirrors firm to be represented by PR specialists
Author:
Publish date:
1-bikeeye.png

Red Cloud has been appointed to handle Bike Eye's marketing and PR activity in the UK and North America.

The Bedfordshire based company will work closely with Bike-Eye’s founder, Tony McGuinness to develop communication strategies for the brand in the UK as well as work with its North American distributors to establish Bike-Eye in the US and Canadian markets.

Bike-Eye’s range of down tube mounted mirrors has enjoyed increased sales success in the UK since striking distribution deals with Fisher Outdoor and Reece Cycles earlier this year.

High profile users of the mirror such as TV cycling commentator Phil Liggett have long since praised the product for its effectiveness in raising a rider’s awareness of their surroundings.

Speaking of the appointment, Bike-Eye’s Tony McGuinness said: “Bike-Eye is going from strength to strength. Demand is increasing and retailers are reporting some very healthy sales numbers. However, we are keen to further support our retailers and help drive sales on their behalf. With Red Cloud’s national and international marketing expertise and the appointment of a respected North American distributor, Bike-Eye is set to grow on a global basis.”

Featured Jobs

cls logo_jpg 600x348

Bike Mechanic

Club La Santa I Lanzarote, Canary Islands I Competitive Salary & Benefits I Date Published Monday 7th January 2019

LTR coral logo 620x349

Local Project Manager (x3 roles)

Love to Ride I North East Lincolnshire, Slough, Southampton I Salary: £32,500 equivalent (PT, temporary) I Date Published Monday 7th January 2019

Logo stacked

Head of Marketing

Brompton I West London I Salary Competitive I Date Published Wednesday 9th January 2019

BE2016_googlelogo

Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Wednesday 16th January 2019