Bike levy funded scheme boosts cycling big time - BikeBiz

Bike levy funded scheme boosts cycling big time

Bike It, the Sustrans-managed initiative seed-funded by the bike trade, releases storming annual review
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Sustrans has released its annual Bike It Project Review today, showing that it is succeeding in its aim to encourage more young people to cycle to school.

The Bike It scheme has trebled cycling levels at participating schools for a third year in a row.

The Bike It project started in 2004 with funding from the cycle industry through its Bike Hub levy scheme and has received ongoing support ever since. In this way, independent bicycle retailers and bicycle and accessory suppliers are contributing directly to the project and supporting the future of cycling in the UK.

Around 11,000 pupils at 52 schools were surveyed as part of the Bike It project and Sustrans found that nearly half of all pupils (47 percent) wanted to cycle to school, yet according to the National Travel Survey only 2 percent of UK schoolchildren actually do.

The Bike It project, now in its fourth year, continues to buck all the trends for cycling to school - everyday cycling levels are five times the national average in its schools and in some cases even higher.

Bike It officers each work with around ten schools for a year or more to make it possible for young people to cycle.

The officers work directly with pupils, parents and staff to help schools overcome problems that prevent kids them from cycling to school. Activities such as organising cycle training, helping to install new bike sheds, contributing to classroom work and providing information about safe routes to schools.

One Bike It project during this week's Bike to School Week is a virtual race from Cairo to Cape Town.

The event is based on the international Tour d'Afrique Bike Race and is designed to encourage children to cycle to school on a regular basis. It will also demonstrate to children and their parents the huge amount of distance that can be covered collectively by bike. The pupils are monitoring their progress on a giant map of Africa and taking part in lessons based on the places they virtually travel through.

Malcolm Shepherd, who takes over as Sustrans CEO in June said: "This is the third annual report we have produced for the Bike It project and it continues to be a truly inspirational programme. The report highlights how important it is to create the right environment to encourage young people and families to cycle to school - it shows that if the support is there, you really can bring about a positive change, benefiting people's health and the environment.

"In the space of just over three years we have seen the team expand from four officers to nearly 30 people giving an estimated 60,000 children across England and Wales positive cycling experiences. I look forward to the project expanding even further over the coming years and hope that one day every pupil in the UK can take part in Bike It."

Mark Brown, director of the Association of Cycle Traders, said:

"The Bike It scheme is a fantastic achievement, of which the UK cycle industry is very pleased to have played a part in supporting over the past three years. The excellent results really do highlight that cycling is relevant to many children, giving them an opportunity to make the most of a healthy and fun way of getting to school. I am sure Bike It will give more children a life-long enjoyment of cycling which will benefit them for years to come."

The Bike It project is funded and supported by Cycling England, Bike Hub, the Big Lottery Fund's Well-being Programme, the National Assembly for Wales, Transport for London and partner local authorities.

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