Bike Revolution heading for iceBike*

SiS, Blackburn, Madison Clothing, Kryptonite and Bike Revolution among the show's forthcoming attractions
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Madison has revealed further details of some of the launches dealers can expect to see at the forthcoming iceBike* trade show next week.

Science in Sport will be holding a world exclusive product launch at the Milton Keynes-set show, Blackburn will be previewing its new range of bags and panniers, Madison Clothing will unveils its new spring mountain bike collection, while Kryptonite and Bike Revolution will be launching Bike ID Kits, plus much more.

Details are scant on the new product from SiS – teased as ‘the most exciting completely new product to be brought to the market in years’ by SiS. However, there is more on Blackburn’s new offerings, including a new pannier bag and seat pack range designed to suit all types of haulage needs, with all bags durable enough to withstand a working life and still offer the Blackburn lifetime warranty. Madison Clothing’s brand new spring mountain bike clothing collection will include brand new jerseys, shorts and gloves.

Bike Revolution will also be at the show alongside Kryptonite locks, offering BR’s Bike ID Kits, featuring a service that provides in-store free registration, designed to increase customer loyalty in case of bike theft.

Bike Revolution’s founders will be on hand at iceBike* to explain the Bike Secure Dealer Partner Programme. Through it dealers will be promoted on the Bike Revolution site as a Bike Secure Dealer, with map location and branding. Dealers can access their customer bike data from their site and BR drives people to dealers who offer bike registration in store. The BR founders will also explain the Bike ID Kits in greater detail, providing free Kits for dealers to trial.

If you haven’t yet signed up for Madison’s iceBike* trade show fear not, there is still time for dealers to pre-register and beat the queues on the day. Visit to register.

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