PxPixel
Bike shop with a bar in it stars in Niner video - BikeBiz

Bike shop with a bar in it stars in Niner video

Niner's new in-house photographer shoots bike promo video with the help of staff from The Hub in Pisgah, North Carolina
Author:
Publish date:
1-ninerpisgah.jpg

Sadly, the in-shop tavern failed to make the cut but don't let that stop you watching the video, it's mouth-watering. 

The promo was shot by photographer Ian Hylands, and - amazingly - it's only his third ever video short. Hylands was formerly Pinkbike.com's photographer. He is now working for Niner full-time as the Colorado company's first photographer and videographer. His inspirational photos were part of the not-so-secret-sauce at the mountain bike website, and for a rapidly expanding bike company like Niner having an in-house imagery expert will be a massive boon.

Sam Salman and Jon Angermeier, staffers from The Hub in Pisgah, are the riders in the video. They are shown riding the new Niner Jet 9. 

(Nine Jet 9's were recently donated to IMBA for auctioning on The Pros Closet, with all proceeds going to the mountain bike trails advocacy organisation). 

Niner marketing manager Carla Hukee said:

"Ian has had images in every major US mountain bike publication and his pictures live on the computer monitors of cyclists around the world. [The appointment] signals a new capacity for great content from Niner Bikes."

The 29er-only company was one of the exhibitors at last week's PressCamp in Deer Valley, Utah. Hylands was on hand to photograph some of the editors riding Niner bikes. He was also hands-on in another way, too: he could be found sticking labels on Niner whiskey bottles, promo gifts to give out to PressCamp journos.

HYLANDS' NINER SHOTS:

Image placeholder title
Image placeholder title
Image placeholder title

PRESS CAMP PIX (VeloNews' Logan VonBokel; base, Wil Barrett from Australia's Enduro Mag):

Image placeholder title
Image placeholder title

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018