Dealers can get ahead of the crowds at Eurobike with i-ride's 2014 First Look Fortnight.
Running from August 5th to 16th, Monday to Friday 8:30am to 5pm, the bike trade and press only can attend. There are limited appointments available, so dealers are invited to register now by calling 01444 243 000 or emailing firstname.lastname@example.org. Lunch is served 12-1pm.
What can you expect to see at the Eurobike Preview? Aside from the chance to take part in i-ride's BKOOL Challenge (with a top prize worth £526), new products will be unveiled including bikes, shoes, helmets, saddles, pumps and wheels. There's also opportunities to get the best deals on Northwave, Gemini Lights and BKOOL Trainers for the Autumn-Winter season.
i-ride said: "Also, we would love the opportunity for you to meet our team, show you round our headquarters and discuss how we can serve you better throughout the 2014 season."
7-8 B Mid Sussex Business Park
Mid Sussex Industrial Estate
Folders Lane East
BN6 8SE (For sat nav try BN6 8SG)