Bike trade missing out on Outdoors Show?

Event offers plenty of opportunities to the industry
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On the back of launching the ‘Bike Arena’ at this year’s Ordinance Survey Outdoors Show, the organisers have confirmed to BikeBiz: "We’re certainly looking to expand our contact with the cycle trade.”

Despite having numerous features to support cycle exhibitors there were only a handful of stands at the Birmingham NEC with a direct interest in the cycle consumer.

Yet according to show manager, Geraldine Reeve: "Based on feedback from our visitors, 60 per cent of those who attend the show have an interest in cycling and would have greater reason to attend should further cycle exhibitors take space."

When BikeBiz attended on the opening day, the aisles were consistently busy, as were the interactive cycling attractions, which included balance training, a dirt jump and trials demonstration, and the Tour of Britain ‘quiz’ stand.

"There’s certainly scope to expand our cycle trade offering,” added Reeve.

"The bike arena was, without a doubt, one of the show’s most popular features and going forward there will be sponsorship opportunities attached to these attractions.”

The show also managed to pull in cycle-celebrity and record-holder Marc Beaumont, who on the final day led 150 riders on an 100-mile charity ride alongside Action Medical Research and the show’s organisers.

Next year’s event is scheduled for Friday March 26th to 28th. To make enquiries into how to take space at the Outdoors Show contact sales manager Mike Simmonds on 020 8515 2750 or email: mikesimmonds@dmgworld media.com.

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