BikeBiz Awards 2010 Finalists: Consumer Site

Your guide to the finalists
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Road.cc
Less than two years old and Road.cc has already hit one million impressions per month, with a monthly unique user figure of 159,276 consumers. (Google Analytics). The site tells BikeBiz: “It shows that the UK road sector is continuing to grow and attract new consumers.
“Road.cc is at the centre of this growth with its unique voice, respected product reviews and news stories.”
Technical editorial staff headed up by Mat Brett, together with two news editors, steered forward by Tony Farrelly and Dave Atkinson, the commercial expertise of Elaine Curtin will ensure its growth and help the site retain the already established industry respect and support.

The Bike List
The Bike List is planning to help over one million riders find their perfect bike this year, with useability a key cornerstone for this online bike choosing tool. Users can select their ride from more than 4,600 bikes by brand, bike type, price, suspension, frame material, gender, age or year. With a simple design, reliable writing and info-packed reviews this new kid on the block is carving itself a niche in the consumer site world.

London Cyclist
The site is, BikeBiz is told, currently receiving 60,000 to 70,000 visitors every month and has recently sprouted off an iPhone application called Bike Doctor which has been so far very successful, staying in the top of the Sports category for a long period. The site is pitched as a great place for London’s growing cycling community to meet, discuss and learn. The new Friday comment feature where a question is asked, is proving very popular, inspiring many London cyclists to share their thoughts.

Bikerumor.com

Bikerumor.com is a quick, easy dose of fresh cycling goodness daily. Covering all the latest bikes, tech, gadgets and gear, Bikerumor delivers the goods in an easy-to-read format with constantly updated content on road, mountain, triathlon, commuter and urban bicycles, plus advocacy and industry rumours. In just two short years, Bikerumor has attracted three quarters of a million monthly pageviews, the site tells BikeBiz, and continues to grow rapidly.

BikeRadar.com
The two-time winner of this award has a fearsomely large readership, grown since the site launched back in July 2007. Appealing to road cyclists, mountain bikers, commuters and everyone in between, the site has seen the successful brand extension of BikeRadar Live, now in its second year, doing what the site does but in the flesh.

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