Bikehut on telly today

So, you want to know what Halfords thinks of IBD customers? Tune in to BBC2s Working Lunch at 12.30pm today
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The national roll-out of the Bikehut concept is clear evidence if any were needed that Halfords thinks theres a lucrative higher-end market to be tapped into.

Halfords wants to appeal to enthusiasts, a relatively new target audience for a chain that sells 700 000 bikes a year.

Bikehut is a threat to independents, but its also an indication that, if you aim for quality customers, thats where the market-leading bike retailer wants to be too.

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