Bikelab enlists BM7 to kit out new Richmond bike shop

Clive Gosling’s new Bikelab sister store opens with customised displays
Publish date:

BM7 Displays’ custom branded bike and frame displays have been installed in the new Bikelab bike shop, opened last month.

Set in Richmond, Greater London, the new flagship Bikelab store is sister shop of Bikelab in Poole, Dorset, established by Clive Gosling in 2001.

The new store incorporates Trio three bike display units, Due two bike display and Transformer Pro Stand branded covers.

Image placeholder title

Bikelab MD Clive Gosling said: “When we opened the Poole shop nearly ten years ago we really wanted to make bikes stand out by displaying each one individually and achieved that with what was available at that time.

"However the BM7 stands we have used for the new Richmond shop take the display of the bikes to a whole new level and we are extremely impressed not only with the result but with BM7’s quality of manufacturing and personal attention to the project.”

The BM7 Trio is an integrated floor stand designed to hold three bikes securely via the back wheel. The base is custom printed, while the bikes are presented standing upright and can be easily removed for demonstration on the shop floor. The retaining post holding the bikes has an optional locking loop that can be used to padlock the bike to the display.

Image placeholder title

Both the Trio and Duo displays used at Bikelab Richmond have been configured to display mountain bikes. The single road post that comes as standard to Hero, Trio, Duo and Quattro systems have been replaced with MTB posts that can be adjusted to accommodate varying MTB tyre widths. The Bikelab set up of some systems utilise a wider spacing between the wheel guides on the centre line of each adjacent deck to handle the wider width handlebars used by some MTBs, BM7 tells BikeBiz. This is a standard option on the lower deck mountings of BM7 units.

The BM7 Hero, Due and Trio Systems can be used for road, track, fixie or mountain bikes, mounted on the stand system and held by wheel posts that have a security ring that can be locked and enable the bike to be rmoved quickly for customer demos. They can be customised with branding, logos and colour coding.

Featured Jobs

cls logo_jpg 600x348

Bike Mechanic

Club La Santa I Lanzarote, Canary Islands I Competitive Salary & Benefits I Date Published Monday 7th January 2019

LTR coral logo 620x349

Local Project Manager (x3 roles)

Love to Ride I North East Lincolnshire, Slough, Southampton I Salary: £32,500 equivalent (PT, temporary) I Date Published Monday 7th January 2019

Logo stacked

Head of Marketing

Brompton I West London I Salary Competitive I Date Published Wednesday 9th January 2019


Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Wednesday 16th January 2019