Milner wants to up the content.
"As it stands at the moment, the site has a very strong community, but features and news can be sporadic. I want to introduce a number of regular features to bolster the daily news content running on a four-week cycle," he told Bikebiz.co.uk.
"Regular users can check out the site on any given day and know what to expect in the way of features. There'll be a weekly product review, and a monthly bike test.
"Readers can also expect regular interviews with industry personalities, a monthly round-up of trail news from around the country, and a peek behind the cover mounts at the latest magazines."
Milner also wants the site to jump 'out of the screen' more.
"As a firm believer in the old cliché - a picture is worth a thousand words - I also want to introduce a great deal more photography and visual impact."
Guy Kesteven - aka Scoop - stays as a freelance contributor to BIKEmagic.
to the new content.