Future is launching a customer rewards programme for BikeRadar users this month.
DailyDeal powered by BikeRadar will provide subscribers with special saving deals on biking product via email. With deals matching the interests of enthusiasts, DailyDeal mirrors the concept of discount websites like Groupon.
“We are passionate about cycling and making sure our consumers get the best product information and the best offers available,” explained Mark Cantwell, associate publisher of BikeRadar.
“DailyDeal powered by BikeRadar will allow us to work in partnership with big-name brands to provide our customers with the highest quality goods at very tempting prices. The DailyDeal is yet another market leading innovation from Future's cycling portfolio and we anticipate that our customers will take full advantage of our fantastic offers.
"DailyDeal powered by BikeRadar is the first step in a series of marketing initiatives working alongside the cycling market to investigate new buying patterns and help them engage with our consumers.”