Selectamark's Bikeregister – touted as the UK's largest bicycle register – will now be free to sign up to in an effort to curb bike theft.
Over a quarter of a million bicycles have been registered on the police-approved site Bikeregister.com.
Free registration is being offered as part of the firm's Bronze package and involves the cyclist entering their bike details online and printing their own Log Book, providing proof of ownership for the owner and potential buyers.
Cyclists signing up to the Silver package (costing £14.95) will also have Police approved marking added to their bike, while the Gold package (costing £24.95) also includes an electronic datatag for the bike.
According to Selectamark, one bike is stolen every minute of the day in the UK, with less than five per cent being returned to their owners.
The firm said: “These statistics highlight the importance of registering ownership of a bike and visibly marking the frame to act as a theft deterrent.
“By permanently marking a bike, and recording the details of that mark on a secure database the Police can trace it back to the owner if it is stolen and recovered. A deterrent sticker can be purchased to place on the bike frame as a warning to would-be thieves.”