BikeRight! has opened a new facility in Birmingham City Centre to host its full time and freelance training staff in the region.
Having linked with Aecom and won several fresh training contracts earlier this year, the duo are now tasked with delivering Local Sustainable Transport Fund cycling initiatives on behalf of Centro’s Smart Network, Smarter Choices campaign.
Liz Clarke, MD at BikeRight! said: “It’s a very exciting time for cycling across the UK, and particularly in the West Midlands with the high level of investment from the Local Sustainable Transport Fund and the recent announcement of Birmingham’s successful Cycling Ambition bid. It’s great for BikeRight! to be an integral part of this. We now employ 11 permanent staff and 22 freelance instructors in the area.”
With the firm's focus on adult cycle training, those in and around birmingham who wish to cycle more frequently for either leisure or commuting are encouraged to get in touch. Training centres around familiarising riders with the road, the rules and what dangers they may encounter in certain circumstances. BikeRight! also assists its students on finding the best routes to their place of work, as well as providing maintenance skills.
Conrad Jones, Centro's head of sustainability, added: "Delivering cycle training is an important factor in making sure people across the West Midlands are confident about travelling out and about on two wheels. Our region loses billions of pounds each year as a result of traffic congestion and many of these journeys are short trips which could be taken by bicycle.
"What we want to do is make sure that people have the tools they need to make cycling a real travel choice which can speed up their journeys, improve their health and provide a welcome boost to the economy.
"When we launched our Smart Network, Smarter Choices project we wanted to put some emphasis on increasing the number of cycle trips in our region and BikeRight! providing cycle training for all abilities is making this a reality."