Wilier Triestina frames are hand-built in the factory at Rossano Veneto and, says Nichols, the paint finishing is second to none. "They make other Italian brands look dull," he claims.
The frame size range is large - from 46.5 to 60cm - and includes road bikes as well as MTBs. The road bikes will probably appeal more than the MTBs because of the classier graphics and the glut of MTB brands.
Nichols wants to distribute Wilier Triestina frames and built-up bikes via no more than 25 dealers.
Tel: 01926 624 031.