Swelling numbers of UK retailers, including bike shops, are taking part in Black Friday sales promos.
The post-Thanksgiving Black Friday sale phenomenon is often touted as a key date for the start of Christmas shopping and is a retail fixture in the US along similar lines to Boxing Day sales.
Velorution and Bike Republic are offering Black Friday sales (extended across the weekend) with ten per cent off most stock items in the Velorution store.Rutland Cycling is also using Black Friday to lure in customers.
UPDATE: It's actually the fourth time that Rutland has plugged into Black Friday with a flash sale. Running Friday until midnight on Monday 2nd December, Rutland's sale will see up to 50 per cent off bikes as well as deals on P&A like a Kryptonite D-Lock and cable or workstand.
Adam Hirst, Digital Marketing and eCommerce Manager at Rutland Cycling, said: “We’re really excited to be celebrating Black Friday again with a flash sale in 2013. This year, we feel we’ve excelled ourselves with a broad range of cycling and outdoor products at truly UK best prices. Products have limited availability and once they’re gone, they’re gone. This sale will strictly span four days, from Black Friday through to Cyber Monday.”
According to reports, UK consumers are now taking the Black Friday phenomenon to their hearts (and wallets) and it is expected to be a fixture in Britain's retail calendar in future.
Another retail phenomenon imported from the US of perhaps particular interest to IBDs is next weekend's Small Business Saturday (December 7th) which the likes of Forest Leisure Cycling in Burley is gearing up for.