PxPixel
Blast from the past: Sturmey Archer's 1953 Coronation advert - BikeBiz

Blast from the past: Sturmey Archer's 1953 Coronation advert

BikeBiz gets its hands on a bit of history ahead of the publication of an interview with the now Sunrace owned brand
Author:
Publish date:
1-screen-shot-2012-06-06-at-09.48.49.png

Sturmey Archer has passed to BikeBiz its celebratory advert published in cycling press some 60 years ago to celebrate the coronation of the Queen.

The text at the base of the advert promotes seeing the celebrations by bike and journeying around the country in a 'historic year':

"Decorated streets of cities, towns and villages... symbols of the nation's loyalty and love for our young Queen, express the joy of a great occasion. This is the year in which to see historic England. In this year of celebration, the beauties of our ancient land can be seen so easily, so economically, so leisurely, so pleasantly, on a bicycle."

BikeBiz's July print edition, mailing at the end of the month, will carry an interview with Sturmey Archer which will carry yet more iconic advertising from the brand, as well as an update on the present day business.

In the meantime, you can see plenty more at the brand's dedicated heritage site, here.

Image placeholder title

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018