Blue Competition Cycles expands globally following buy out - BikeBiz

Blue Competition Cycles expands globally following buy out

Wider worldwide distribution network for the brand
Publish date:

Blue Competition Cycles has signed ten new distributors worldwide, just months after its purchase by Lake Rudd Capital Partners.

In the UK Multisport Distribution will be working with Blue. Internationally the new partners include: Ciclo Werks (Canada), Wenglersports LTD (New Zealand), Dax Jaikel (Costa Rica), Multisport Distribution GmbH (Germany), As Far As You Want, SLU (Spain), Zeta Trading (Japan), Arnold TS (Korea) and RideBlueAsia Pte Ltd (Singapore/SE Asia).

The purchase saw Steven Harad installed as CEO of Blue Competition Cycles at the end of last year.

He said: "As we continue to grow Blue Competition Cycles, it's exciting to have international distributors reach out to us and have interest in partnering. Our focus is to put out world-class bicycles and accessories – under our new Aerus label – and grow both worldwide.

"This is just the beginning. We continue to look for new distributors and grow Blue and Aerus' reach even further," added," added Harad.

Blue Competition Cycles is a Suwanee, Georgia based company, sells and markets a full line of high performance road, triathlon, cyclocross, and mountain bicycles.

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