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BMC Racing Team signs Zipvit - BikeBiz

BMC Racing Team signs Zipvit

Deal will see brand supply the pro team for three years
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Nutrition brand Zipvit has signed a three-year deal to exclusively supply the BMX Racing Team, from 2012.

The riders will use the Project ZV range and work closely with Zipvit on product development.

The partnership was forged following discussion between riders and staff who had previously used Zipvit products, which led to a trial of the full line with the BMC team late in the ’11 season.

Zipvit CEO Warren Bailey said the firm was proud to support BMC, a team whose roster includes TdF champ Cadel Evans.

“We look forward to working closely with the BMC Racing Team over the coming seasons,” said Bailey. “The progressive approach we have in working with teams and using their feedback and experience to drive development ensures we continue to produce advanced sports nutrition to maximize performance in endurance sports at all levels.”

BMC Racing Team President and GM Jim Ochowicz said Zipvit will have an integral role: “Fulfilling the nutritional needs of pro cyclists is one of the most important aspects of the sport. Whether it’s a one-day classic or a three-week grand tour, we will rely on Zipvit Sport to keep our riders fully fueled and hydrated in all kinds of weather conditions.”

Zipvit is available to the trade via i-ride.

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