PxPixel
Boardman Bikes to go global in 2008 - BikeBiz

Boardman Bikes to go global in 2008

Terry Bowles and Dimitris Katsanis (UK Sport Institute bike) on board
Author:
Publish date:
full127_boardmansquare.jpg

Halfords has the UK licence for the 'good, better, best' cboardman bikes but the 'elite' level bikes will be made available to IBDs in the UK and around the world.

Boardman Bikes is not a Halfords-owned brand. Chris Boardman is the tech manager. The general manager is Alan Ingerfield, a former UK Ironman champion. Former Madison MD Terry Bowles is the retail and marketing advisor to the company. The brand's technical consultant is Dimitris Katsanis, developer of British Cycling's £10,000 UK Sport Institute bike.

Halfords has long-term exclusivity on the mid- to high-end bikes and accessories. The bikes will be available in half of the company's UK stores and all of its Bikehut stores.

Bike pix here. There's also a standalone Boardman Bikes website.

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018