Boardman Bikes win top-brand award - BikeBiz

Boardman Bikes win top-brand award

Boardman Bikes beat Vodafone McLaren Mercedes at Benchmark Design Awards
Publish date:

The Boardman Bikes design team picked up the winner’s award in the Sport, Leisure and Travel category of the Benchmark Design Awards in front of a packed audience at the Waldorf Hotel earlier this week.

Mark Harper, creative director of Bonbon London, the creator of the Boardman Bikes branding package, said:

“To be recognised for creating excellent design is in itself fantastic, to be placed amongst and win against such prestigious companies with substantial global marketing budgets is equivalent to a David and Goliath achievement."

Bonbon created Boardman Bikes' identity, packaging, in-store environment, clothing, accessories, printed material, advertising and website. The featured case study on the Bonbon website is of Boardman Bikes.

The company worked with Halfords’ in-house team and other agencies to ensure that the brand is consistent.

Boardman Bikes launched to critical acclaim in the summer, and the bikes are available exclusively via Halfords. Halfords said the launch range has out-performed initial sales forecasts.

An Elite range will be available in Halfords and specialist IBDs early 2008 with a aerodynamic carbon fibre time trial frame followed by an aero road frame later in the year.

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018


Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018


Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018


Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018