BikeBiz Bicycle and cycling retail news
Boardman has announced a complete redesign of all jerseys, jackets and shorts for Spring/ Summer 2017.
The new collection is now made up of 34 items giving options on all male and female garments.
Boardman jerseys are now available in two fits to cater for all rider shapes and sizes. The brand’s design team has refined the collection meticulously over a ten month period to ensure
users have a garment that uses the best technical fabrics at a reasonable price point. The Jersey range is priced from £30 for the relaxed
fit garments to £40 for the sport fit. All jerseys are available in six sizes.
Boardman has four new technical Jackets in the range priced at £35 for the packable jacket and £55 for the waterproof jacket. All jackets have full reflective detail with rider safety at the front of Boardman’s design.
Boardman has looked at some of its most popular bike models and given them a design refresh. By looking at trends and patterns from both inside and outside the bike industry and engaging with its customers, this refresh has been rolled out across ten key models including the award winning Boardman Team Carbon, Road Pro Carbon Disc, MTB team 29er and Hybrid Pro.
All products will be available direct from Boardman Bikes, Halfords retail stores and Cycle Republic stores.
