Bob Rock Ltd of London has taken on exclusive distribution rights to the Diadora cycling shoe and accessory range.
The road collection is led by the race derived carbon sole Proracer that comes in 'Race Fit' and is aimed squarely at the competitive end of the market.
These shoes are packed with high-end features such as the Micro CL closure system and Multifit adjust for full customisation, double density heel support and a carbon midsole to ensure energy wastage is kept to a minimum.
The 2009 range also includes triathlon, women's specific, all terrain, winter and spinning shoes. A total of 31 different models, evenly spread across the price brackets, means there is something to suit most customers.
To complement the range, accessories available include gloves, socks and overshoes.
For more information, contact Paola Tomei on 0207 924 3377 www.diadoracycling.co.uk