The brand has been trading in the US since 1996

2pure has been appointed as a distributor for Californian-based brand Body Glide in the UK and Ireland.

Body Glide CEO Bill Sterno said: “Body Glide enjoys great success, loyal customers, and appreciates being in the UK for almost 20 years as we enter the next phase of the brands growth with 2pure.”

2pure managing director George Bowie added: “Our goal at 2pure is to partner with the market leader in each category and Body Glide is the epitome of this strategy. We understand the importance of offering the best selection of products and brands to our retailers allowing them to see us as a solution provider.

"We will work with our customers to enhance the in-store selection on Body Glide and maximise the customer opportunity. Body Glide represents the clear number one in skin protection and we are excited to be able to offer it to our customers along with our complementary brands.”

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