Industry veteran Michael Bonneyfell from his road bike on a sportive in 2013, leaving him paralysed from the neck down. He could have wallowed in self-pity but instead he’s back in the bike industry as a consultant to Indentiti and other brands. And he's back on a bike, too – the Boma 7 electric wheelchair bike from Equal Adventure. This has been tricked out by Hope Technology, Mojo Suspension and other companies.
We'll have a full report on this bike in a future edition of the BikeBiz print mag. Meanwhile, Cycling UK has an excellent article, and, for the Spokesmen industry podcast I talked with Michael earlier today, and you can listen to the inspirational Mr. Bonney on iTunes or on the podcast's homepage.