Booze brand besmirches bikes

Specifically, folding bikes. The latest poster ad campaign from Smirnoff Ice, the Guinness UDV-owned vodka brand is a spoof recycling campaign and uses an image of a folding bike to show what kind of products alumunium is wasted on, when it could be made into cans filled with a certain alcopop.
Author:
Publish date:
full2509_SmirnoffIce.JPG

Of course, Smirnoff Ice is too sophisticated to be known as an alcopop. In the booze trade, the category is known as premium packaged spirits (PPS).

Unlike most other PPS, Smirnoff Ice is targetted at men as well as women.

Smirnoff Ice is a PPS brand leader and was launched in the UK with the tagline 'As clear as your conscience.'

The latest campaign drops this tagline and the posters are made to look as though they have been produced by some sort of Aluminium Marketing Board.

The ads feature tickboxes against products using aluminium sensibly (such as in cans of Smirnoff Ice) and crosses against products which don't use aluminium sensibly, including - the cheek - folding bicycles.

Other products to be dissed are duff aluminium sports trophies and naff digital watches, fair enough, but folding bikes? Dahon, Brompton and Birdy should sue (or at least complain to the Advertising Standards Authority and garner a few column inches in the mainstream press)!

Featured Jobs

cls logo_jpg 600x348

Bike Mechanic

Club La Santa I Lanzarote, Canary Islands I Competitive Salary & Benefits I Date Published Monday 7th January 2019

LTR coral logo 620x349

Local Project Manager (x3 roles)

Love to Ride I North East Lincolnshire, Slough, Southampton I Salary: £32,500 equivalent (PT, temporary) I Date Published Monday 7th January 2019

Logo stacked

Head of Marketing

Brompton I West London I Salary Competitive I Date Published Wednesday 9th January 2019

BE2016_googlelogo

Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Wednesday 16th January 2019