The organisers of the Brand Licensing Europe show - Advanstar - has reported a record number of attendees through the doors of London's Olympia.
5,634 businessmen and women made the journey to the show which revolves solely around manufacturing link ups and licensing partnerships.
A third day of show was added to this year's schedule, which ran from September 28th to 30th.
See here for a summary of exhibitor and attendee thoughts on the show, it's progress and it's worth to the many industries using licensing as a marketing tool.
For frequent updates from the world of product licensing, visit BikeBiz's sister site BrandLicensing.biz.